Tides Rush In

There seems to be this ebb and flow trend in business right now, perhaps stretching back to the very first business (which was prostitution? Or the Church? I get confused.), where decisions are made based on either anecdotal evidence or hard statistics. It's one or the other, or at least that's what people say. They say they're basing their decisions on one discipline, for lack of a better word, or the other.

But that my friends, is bull crap.

The reality is that all our decisions, all of them, are based on some weird confluence of ideas and stats and feelings and what passes for evidence. I think someone really smart wrote a book about this.

And it's probably for the best. Statistics can be skewed or misread, and working off pure anecdotal evidence can be really short sighted.

So what I suggest is an equation, or formula, or method that can combine all of this information and help us make decisions. I think we're already doing it, we just need to get it in writing. Give it a meaningful name, like, The Real. We'll write a book, throw in some figures, talk to the smart ones who are already doing this, and go from there. Maybe some diagrams and flow charts.

Business folks are always looking for the hot new thing, the new way to think and make decisions. It's all just a means to results, which is ultimately how you will be judged.

And when you sell this same crap to those same business types, your results will be good. Like straight cash, homey. You thought I was being serious about this? Nah, it's legit, but I think someone needs to start capitalizing off something that's already going on.