Sunday, October 21, 2007

A better drunk mousetrap

I hate liquor stores. More specifically, I hate how they are designed and laid out. It just seems like a bunch of crap smashed into a tiny space and then decorated with crappy posters smashed into even smaller spaces. Throw in some neon and you've got a liquor store. Oh, and you probably need some signs that are drawn on carboard boxes with a sharpie.

My idea is for a fancy ass liquor store. Super nice with marble floors and stainless steel meticulously organized racks. And professional consistent signage. And no beer posters from 1987 in the window. Instead of those, maybe we'll have some clean and pretty inspirational signage. And employees with uniforms or at least a consistent dress code.

One part of this is that the prices need to remain the same. And the inventory. I'd like to see what happens to the bottom line if someone did this. Would it go up? Down? Stay the same?

I just wonder why pretty much all liquor stores look the same. Is it because that's the best model, or is it because no one wants to put in the effort to try something different. And if a fancy design wouldn't make you anymore money, then yeah, it doesn't make a lot of sense to do it. Unless you want to spruce up a small but important part of the community. Yeah, I think the liquor store is important.

I think this could fly in a big city, or a small beach town.

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